Mr. Anil Sharma

Mr. Sunil Rana

Mrs. Meenakshi

Program Specific Outcomes

SALES ASSOCIATE

With the completion of the course a student will know the Basic of Visual Merchandising Health and Safety Measures, etiquettes of greeting customers, maintenance of store ambiance, and importance to increase basket size.

Students will also learn the Techniques of cross selling and up selling. They will know the positive impact of Customer feedback and reviewing them along with customer satisfaction.

Business Communication & Professional Skills – I

RA111/ RA114

·         Learn the principles of good writing

·         Report Writing – Essay, Business

·         Letter Writing – Request, Complaint and Persuasive

·         Learn the Barriers to Communication, The Communication Process

·         Learn the Importance of Communication at Workplace

·         Learn Different types of Business Writings – Memos, Email, Notification, Meeting (Agenda & Minutes), Business report

Fundamentals In Accounting And Technology – I

RA112/113

·         Learn the Basics of Book-keeping

·         Basics of Accounting

·         Accounting Terms and their significance

·         Learn the Generation of Computers, Classification of Computers

·         Different Computer Software’s

·         Basics of Internet and email

Introduction to Retail and retail store operations

RA121

·         History, evolution and different types of Retail formats.

·         Rules and regulations of Store Openings and closing.

·         Prevention of Shrinkage and Damage.

·         Understanding the basics of Visual Merchandising.

·         Importance and Health Safety and Security at workplace

·         Job responsibilities and Skills of Sales associate

·         Importance and Need of Team Work.

Consumer Buying Behaviour and retail sales

RA122

·         Basics of Consumer buying Decision/Behaviour

·         Knowledge of product and Service

·         Retail Selling Techniques.

·         Importance and Requirements on Product Demonstration.

·         Facilitating customers on choosing the right product.

·         How to increase Basket size

Customer Service and Customer Relationship Management

RA123

·         Brand Building

·         Knowledge on Customer Service Desk (CSD)

·         Customer Relationship Management (CRM)

·         Customer Feedback and Service Delivery.

TEAM LEADER

By the end of completion of this semester the student will posses all the qualities of Team Leader. Assembling of Product, by creating Focal point to attract the customer’s attention. How to use props and mannequins and various other fixtures.

Students will know the difference between what a product and service along with their benefits and will be thorough with the legal pricing requirements in order to avoid offences and penalties.

The students will be well versed while communicating with the customers and familiarising with retail terms.

Students will learn that team work plays a vital role.

Business Communication & Professional Skills – II

RA211/RA214

Fundamentals In Accounting And Technology – II

RA 212/RA213

Store Display and Visual Merchandise

RA221

·         Learn to keep the Store Hygiene and Cleanliness

·         Importance of Cleanliness and Store Ambiance

·         Learn Assembling of Products

·         Importance of Merchandise Display/ Visual Display and their elements.

·         Role of Props in Retail

·         Learn Product labelling

Sales Management

RA222

·         Product and Service Knowledge

·         Props and Display Requirements for Merchandising.

·         Creation of Focal Point.  Importance of Voice of Customers (VoC) and Customer loyalty.

·         Meaning and Importance of Point of Sale (PoS)

·         Legal Requirements of Product Pricing and factors to consider while pricing.

·         Waste Management.

·         Meaning Objective, Functions and importance of Communication. The different formats of Communication.

Organisation and Team Dynamics

RA223

·         Company’s Vision Mission and Values.

·         Job Role of Team Leader

·         Effective Teamwork and communications.

·         Healthy relationships with colleagues co-workers and work etiquettes with both the genders.

·         Planning and organising Work activities.

·         Achieving Organisation goals through teamwork.

·         Setting targets and importance of feedback.

·         Heathy, Safety , Security, Plans and Procedures.

DEPARTMENT MANAGER

 RA/Q0106, Level 6

In this level the students will have the knowledge of Department manager. The leadership qualities he/she possessed along with the management of team in achieving the department target. Ensuring that Team members and Team Leaders are trained in respective roles. Positive work environment by leading by examples and giving importance to resolve Customer care complaints. Conducting Interviews to meet staffing demands for one’s department

Students will gain knowledge on what to implement during Emergencies. Here they will learn cash Students will gain knowledge on what to implement during Emergencies.

Here they will learn cash Handling and POS management. Timely performance appraisal and giving on the Job Training to the team. And giving importance to Motivation and their positive impact. They will know that a department needs to have effective planning & organisation skills to fulfil the objectives of the work assigned.

Aspects on work assignment to team members, delegation and accountability will be learned

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Store Operation Management

& supply Chain Management.

RA312

• Develop a sound understanding of the important role of supply chain management in today’s business environment
• Become familiar with current supply chain management trends Understand and apply the current supply chain theories, practices and concepts utilizing case problems and problem-based learning situations
• Learn to use and apply computer-based supply chain optimization tools including the use of selected state of the art supply chain software suites currently used in business
• Develop and utilize critical management skills such as negotiating, working effectively within a diverse business environment, ethical decision making and use of information technology

• Become familiar with current inventory control techniques, understand demand and demand forecasting and get ready to apply all these concepts in supply chain management.

Communicative English

RA 311

·         Developing a confident demeanour and being well-versed in the English language and also being able to use it appropriately with the required appropriateness depending on the occasion and place.

·          Personality development and becoming assertive.

·           Learning to be professional but cordial to all.

·          Specializing or excelling in a specific discipline sometimes in more than one allied discipline is a specific outcome of DSE courses which in itself are streamlined disciplines instructed in detail to nurture an already existing interest of a student or to identify their aptitude in those disciplines.

Retail store operation and profitability management

SP 323

·         Meaning and Importance of Inventory Management and Merchandise Management

·         Different aspects and Display Techniques.

·         Setting Department objectives and monitoring. (SMART)

·         Budgeting and the benefits of Budget and components.

·         Importance of Team work and Conflict Management

·         Business Cycle

Customer experience Management

SP 322

·         Identifying Customer Needs.

·         Customer Buying Decision.

·         Maintenance of Store and personal Hygiene.

·         Techniques of Handling Customer objection.

·         Different channels of communications

·         Clients Managements and targeting Potential Clients.

·         Customer experience innovations

Human Resource Management

RA412

·         Introduction to HRM. Need and importance of HRM, Roles and Responsibilities of HRM

·         HRM Process Job Analysis, Job Specification, Training and development.

·         Compensation and Benefits, Collective Bargaining, Performance Appraisal and Employee Retention.

·         Importance of career Stages, Career Planning and Career path.

·         Importance and Benefits of Fringe Benefits

·         The National Labour Relations Board (NLRB)

·         Trait theories of Leadership, Leadership Skills,

·         Leadership Development Programmes

Environment science

RA411

·         Demonstrate mastery of core ecological and physical science concepts and methods as they pertain to environmental problem-solving.

·         Demonstrate mastery of core social science concepts and methods as they pertain to environmental problem-solving.

·         Recognize and integrate the international, cross-cultural, and transdisciplinary nature of environmental problems in analyses and solutions.

·         Produce a culminating/multi-scale piece of work demonstrating the ability to synthesize concepts and methods to make a contribution to environmental solutions.

·         Apply proficiency in analytical methods, critical thinking, communication, and leadership skills sufficient to make a contribution in environmental and related fields.

Understanding Leadership

RA324

·         Communications and Barriers to Communications and importance to customer feedback through communications.

·         Meaning and Importance of Communication, Types and Process of Motivations.

·         Meaning, Definition, Functions and importance of Leadership. Powers of Leaders and Styles of Leadership.

·         Team Dynamics Behavioural Standards of Team members.

·         Collecting analysing and reviewing of feedback and conflict management.

·         Recruitment of Team members and process of Recruiting.

Team and Organisational Dynamics

RA 325

·         Effective work allocation and timely completion of work.

·         Constructive Feedback.

·         Performance appraisal.

 Planning and organising work activities.

·         Setting and achieving work targets.

·         Work life balance.

·         Overview of organizational behaviour policies for customers, colleagues and seniors.

·         Analyse health safety and security plans and procedures.

·         Safely handling of goods and understanding hazards.

·         Concept of emergency evacuation and symbols used in evacuation plan.

STORE MANAGER

The store manager will know and take care the recruitment process in order to get the right candidate for the right job.

Team development, facilitating staff learning, training and development.

Understanding customer service principles. Knowledge on labour legislations. The students will learn the different ways in which they can retain the employees and provide job satisfaction along with friendly work environment.

The SM will have a complete knowledge on collective Bargaining and different ways to tackle them.

Marketing management RA 511

·         Meaning Importance Nature and functions of Marketing. Core Marketing Concept. Marketing Mix

·         Selling and Marketing

·         Meaning and definition of Marketing Environment. Detail study on Macro and Micro Environment.

·         Ethical Marketing and Advertising.

·         Meaning and importance of Corporate Social Responsibilities.

·         Meaning Definition of Marketing Information system. Ways to improve the quantity and quality of MIS.

·         Meaning, Evolution, Nature, Objectives and Sources of Market Research. Process of Market Research.

·         Market Segmentation, Target Market Selection, and Market Positioning.

Business statistics RA512

The objective of this course is to provide an understanding for the graduate business student on statistical concepts to include measurements of location and dispersion, probability, probability distributions, sampling, estimation, hypothesis testing, regression, and correlation analysis, multiple regression and business/economic forecasting. By completing this course the student will learn to perform the following:

·         How to calculate and apply measures of location and measures of dispersion grouped and   ungrouped data cases.

·         How to apply discrete and continuous probability distributions to various business problems.

·         Perform Test of Hypothesis as well as calculate confidence interval for a population parameter for      single sample and two sample cases. Understand the concept of p-values

·         Learn non-parametric test such as the Chi-Square test for Independence as well as Goodness of   Fit.

·         Compute and interpret the results of Bivariate and Multivariate Regression and Correlation Analysis, for forecasting and also perform ANOVA and F-test. Further, understand both the meaning and applicability of a dummy variable and the assumptions which underline a regression model. Be able to perform a multiple regression using computer software.

Retail store operations and sales RA521

·         Retail Store Management.

·         Meaning and importance of stock control, Types of stock Control.

·         Inventory Budget

·         Meaning and Process of Stock Take

·         Importance of Visual Merchandise, Standards and guidelines.

·         Effective relationship with vendors.

·         Plano gram, Detail study on types of Store Layout, Guidelines on Promotional Events and product display.

·         Need and importance and elements of In- Store Promotions.

·         Techniques of Collecting Market Information system.

Process compliance safety  & Security RA522

Retail environment RA612

·         Understand what  Retail environment means to business executives and academics

·         Understand the ways that retailers use marketing tools and techniques to interact with their customers.

·         Explain the central role of retail in industrialised societies, and the impact of key market/retail trends upon this sector in the local and global contexts.

·         Identify the key stakeholders and the roles/responsibilities of retail towards these stakeholders.

·         Identify the key stakeholders and the roles/responsibilities of retail towards these stakeholders

·         Understand and apply appropriate frameworks to develop high level retail marketing strategy, and identify the role of marketing strategies in the building of brand equity and shareholder value in the retail industry

·         Understand the impact of retailing on the economy.

·         Comprehend retailing’s role in society and, conversely, society’s impact on retailing.

·         See how retailing fits within the broader disciplines of business and marketing.

·         Recognize and understand the operations-oriented policies, methods, and procedures used by successful retailers in today’s global economy.

·         Know the responsibilities of retail personnel in the numerous career positions available in the retail field.

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Corporate ethics & social Responsibilities RA611

·         Understanding the concepts of Ethics, Sources and Elements of Business Ethics

·         CSR and its evolution into a discipline; elements of CSR

·         CSR practices in India and incorporation into Business Strategy

·         Emerging Trends in Project Management, Project Appraisal Methods

·         Understanding Financial Appraisal Time Value of Money, Discounting Methods – NPV, B-C Ratio, IRR

People process and profitability Management RA524

·         Interviewing techniques used during recruitment process.

·         Meaning of Organizational culture and their importance in driving business performance.

·         Meaning, importance and benefits of Training and Development in store Operations.

·         Improvement of work culture.

·         Methods for Team Development.

·         Importance and Maintenance of store ambiance.

·         Perpetuate personal hygiene at work. Meaning process of manpower planning.

·         Technology in retail.

·         Process of Customer Need Identification.

S.No.

Name of the Company

1

LOI Max Fashion

2

LOI Kapsons

3

LOI Interns Reliance Jio Mart

4

LOI Interns Reliance Degital

5

Kapil Agencies