Netaji Subhash Chander Bose Memorial, Govt. College Hamirpur
नेताजी सुभाष चंद्र बोस स्मारक,राजकीय. महाविद्यालय हमीरपुर (हि.प्र.)
- Retail Management
NSCBM Govt. College, Hamirpur
Retail Management
About
Started in the year 2017, School of Vocational Study, NSCBM Govt Degree College, Hamirpur, Himachal Pradesh, has a rich history of distinguished teachers, meritorious students, healthy academic environment and a vibrant extracurricular activity. The department has UG programs which fulfill the requirements of students. Retail Management stream is purely skill based & job oriented. This degree program is a complete three years program designed by University Grants Commission.
Vision of the Department:
- Enhancement of Knowledge and Professional Skills: Our foremost objective is to empower our students with a robust knowledge base and the practical skills required to excel in their chosen fields. Through rigorous academic programs and hands-on experiences, we aim to equip our students with the tools necessary to thrive in the professional world.
- Fostering Critical Thinking Abilities:We are dedicated to nurturing the ability of our students to think critically and analytically. Critical thinking is an essential skill that not only enriches their academic pursuits but also prepares them to face the challenges of a rapidly evolving global landscape.
- Creating a Positive Impact on Business and Society:Our department is committed to producing graduates who are not only adept in their respective fields but also conscious of their role in society. We aim to instill in our students a sense of responsibility and a commitment to making a positive impact on both the business world and the communities they serve.
- Cultivating an Entrepreneurial Spirit:In a world driven by innovation and entrepreneurship, we endeavor to ignite the entrepreneurial spirit within our students. We believe that fostering a culture of innovation and risk-taking is essential to prepare them for the ever-evolving economic landscape. Through specialized programs and mentorship, we aim to inspire the entrepreneurial aspirations of our students.
Mission of the Department:
Our mission is to provide top-tier vocational education and support, empowering our students to acquire essential skills, qualifications, and the confidence needed to unlock their full potential and shape a brighter future.
Faculty Members
Syllabus
Subjects
| Job Role | QP Code | Title |
|---|---|---|
| Retail Team Leader | RAS/N0122 | To help maintain health and safety |
| RAS/N0131 | To allocate and check work in your team | |
| RAS/N0137 | To work effectively in a retail team | |
| RAS/N0138 | To work effectively in an organization | |
| RAS/N0139 | To plan visual merchandising | |
| RAS/N0140 | To establish and satisfy customer needs | |
| RAS/N0145 | To communicate effectively with stakeholders | |
| RAS/N0146 | To organize the display of products at the store | |
| RAS/N0147 | To process the sale of products | |
| RAS/N0148 | To maintain the availability of goods for sale to customers | |
| RAS/N0150 | To monitor and solve customer service problems | |
| Retail Departmental Manager | RAS/N0122 | To help maintain health and safety |
| RAS/N0131 | To allocate and check work in your team | |
| RAS/N0137 | To work effectively in a retail team | |
| RAS/N0138 | To work effectively in an organisation | |
| RAS/N0139 | To plan visual merchandising | |
| RAS/N0140 | To establish and satisfy customer needs | |
| RAS/N0141 | To monitor and manage store performance | |
| RAS/N0142 | To provide leadership for your team | |
| RAS/N0143 | To build and manage store team | |
| RAS/N0144 | To develop individual retail service opportunities | |
| RAS/N0145 | To communicate effectively with stakeholders | |
| RAS/N0151 | To manage a budget | |
| Business Leader / Multi-outlet Retailer | RAS/N0205 | Build relationship with vendors / dealers |
| RAS/N0207 | Manage customer needs effectively | |
| RAS/N0209 | Implement legal compliances, policies and procedures | |
| RAS/N0211 | Manage inventory and sales | |
| RAS/N0215 | Manage financial operations | |
| RAS/N0216 | Manage business operations | |
| RAS/N0217 | Update self and team on products/services | |
| RAS/N0218 | Drive operational excellence | |
| RAS/N0219 | Drive marketing activities and plan promotion strategies | |
| RAS/N0220 | Perform manpower planning and impart training | |
| RAS/N0221 | Manage team through leadership skills | |
| Retail Store Manager | RAS/N0152 | Optimize inventory to ensure stock availability |
| RAS/N0153 | Implement SOPs and ensure accurate reporting | |
| RAS/N0154 | Manage sales and service delivery | |
| RAS/N0155 | Check and confirm visual merchandising plans | |
| RAS/N0156 | Manage safety, security and hygiene | |
| RAS/N0157 | Implement promotions and special events | |
| RAS/N0158 | Manage HR at the store | |
| RAS/N0159 | Conduct price benchmarking and market study |
Programme Specific Outcomes
Course Information
| Course Name | Course Code | Course Outcomes |
|---|---|---|
| SALES ASSOCIATE | - | With the completion of the course a student will know the Basic of Visual Merchandising Health and Safety Measures, etiquettes of greeting customers, maintenance of store ambiance, and importance to increase basket size. Students will also learn the Techniques of cross selling and up selling. They will know the positive impact of Customer feedback and reviewing them along with customer satisfaction. |
| Business Communication & Professional Skills – I | RA111/ RA114 | Learn the principles of good writing, Report Writing – Essay, Business, Letter Writing – Request, Complaint and Persuasive, Learn the Barriers to Communication, The Communication Process, Learn the Importance of Communication at Workplace, Learn Different types of Business Writings – Memos, Email, Notification, Meeting (Agenda & Minutes), Business report |
| Fundamentals In Accounting And Technology – I | RA112/113 | Learn the Basics of Book-keeping, Basics of Accounting, Accounting Terms and their significance, Learn the Generation of Computers, Classification of Computers, Different Computer Software’s, Basics of Internet and email |
| Introduction to Retail and retail store operations | RA121 | History, evolution and different types of Retail formats. Rules and regulations of Store Openings and closing. Prevention of Shrinkage and Damage. Understanding the basics of Visual Merchandising. Importance and Health Safety and Security at workplace. Job responsibilities and Skills of Sales associate. Importance and Need of Team Work. |
| Consumer Buying Behaviour and retail sales | RA122 | Basics of Consumer buying Decision/Behaviour, Knowledge of product and Service, Retail Selling Techniques. Importance and Requirements on Product Demonstration. Facilitating customers on choosing the right product. How to increase Basket size |
| Customer Service and Customer Relationship Management | RA123 | Brand Building, Knowledge on Customer Service Desk (CSD), Customer Relationship Management (CRM), Customer Feedback and Service Delivery. |
| Business Communication & Professional Skills – II | RA211/RA214 | Learn to develop Listening Skills employing different methods – Informational, Critical, Therapeutic/Empathetic, Learn to develop effective reading skills through different methods – Skimming, Scanning, Deep or Detail reading, Learn to develop effective Presentation Skills vis-a-vis oral and written, Learn to develop effective Verbal and Non-Verbal Skills learn one-on-one conversation and how effectively use interpersonal skills at the workplace, learn the importance of dialogue at workplace, How to write CV and giving interviews. |
| Fundamentals In Accounting And Technology – II | RA212/RA213 | Learn the Basic Accounting Procedures, Journal Entry – methods and advantages, Ledger Entry – Balancing accounts, Learn different Operating Systems and Functions of OS, Internet and Services of Internet, Working of MS Office Applications – Word, Powerpoint and Excel |
| Store Display and Visual Merchandise | RA221 | Learn to keep the Store Hygiene and Cleanliness, Importance of Cleanliness and Store Ambiance, Learn Assembling of Products, Importance of Merchandise Display/ Visual Display and their elements, Role of Props in Retail, Learn Product labelling |
| Sales Management | RA222 | Product and Service Knowledge, Props and Display Requirements for Merchandising. Creation of Focal Point. Importance of Voice of Customers (VoC) and Customer loyalty. Meaning and Importance of Point of Sale (PoS), Legal Requirements of Product Pricing and factors to consider while pricing, Waste Management, Meaning Objective, Functions and importance of Communication. The different formats of Communication. |
| Organisation and Team Dynamics | RA223 | Company’s Vision Mission and Values, Job Role of Team Leader, Effective Teamwork and communications, Healthy relationships with colleagues co-workers and work etiquettes with both the genders, Planning and organising Work activities, Achieving Organisation goals through teamwork, Setting targets and importance of feedback, Healthy, Safety, Security, Plans and Procedures. |
| Department Manager | RA/Q0106, Level 6 | In this level the students will have the knowledge of Department manager. The leadership qualities he/she possessed along with the management of team in achieving the department target. Ensuring that Team members and Team Leaders are trained in respective roles. Positive work environment by leading by examples and giving importance to resolve Customer care complaints. Conducting Interviews to meet staffing demands for one’s department. Cash Handling and POS management. Timely performance appraisal and giving on the Job Training to the team. Motivation and their positive impact. |
| Store Operation Management & Supply Chain Management | RA312 | Develop a sound understanding of the important role of supply chain management in today’s business environment, Become familiar with current supply chain management trends, Understand and apply the current supply chain theories, practices and concepts utilizing case problems and problem-based learning situations, Learn to use and apply computer-based supply chain optimization tools including the use of selected state of the art supply chain software suites currently used in business, Understand demand forecasting and apply all these concepts in supply chain management. |
| Communicative English | RA311 | Developing a confident demeanor and being well-versed in the English language and also being able to use it appropriately with the required appropriateness depending on the occasion and place. Personality development and becoming assertive. Specializing or excelling in a specific discipline sometimes in more than one allied discipline is a specific outcome of DSE courses. |
| Retail Store Operation and Profitability Management | SP 323 | Meaning and Importance of Inventory Management and Merchandise Management, Different aspects and Display Techniques, Setting Department objectives and monitoring. (SMART), Budgeting and the benefits of Budget and components, Importance of Team work and Conflict Management, Business Cycle |
| Customer Experience Management | SP 322 | Identifying Customer Needs, Customer Buying Decision, Maintenance of Store and personal Hygiene, Techniques of Handling Customer objection, Different channels of communications, Clients Managements and targeting Potential Clients, Customer experience innovations |
| Human Resource Management | RA412 | Introduction to HRM. Need and importance of HRM, Roles and Responsibilities of HRM, HRM Process Job Analysis, Job Specification, Training and development, Compensation and Benefits, Collective Bargaining, Performance Appraisal and Employee Retention, Trait theories of Leadership, Leadership Skills, Leadership Development Programmes |
| Environment Science | RA411 | Demonstrate mastery of core ecological and physical science concepts and methods as they pertain to environmental problem-solving, Demonstrate mastery of core social science concepts and methods as they pertain to environmental problem-solving, Recognize and integrate the international, cross-cultural, and transdisciplinary nature of environmental problems in analyses and solutions, Apply proficiency in analytical methods, critical thinking, communication, and leadership skills. |
| Understanding Leadership | RA324 | Communications and Barriers to Communications, Types and Process of Motivations, Meaning, Definition, Functions and importance of Leadership, Powers of Leaders and Styles of Leadership, Team Dynamics Behavioural Standards of Team members, Recruitment of Team members and process of Recruiting. |
| Team and Organisational Dynamics | RA 325 | Effective work allocation and timely completion of work, Constructive Feedback, Performance appraisal, Planning and organising work activities, Setting and achieving work targets, Work-life balance, Analyse health safety and security plans and procedures, Safely handling of goods and understanding hazards, Concept of emergency evacuation and symbols used in evacuation plan. |
| Store Manager | - | The store manager will know and take care the recruitment process in order to get the right candidate for the right job. Team development, facilitating staff learning, training and development. Understanding customer service principles. Knowledge on labour legislations. The students will learn the different ways in which they can retain the employees and provide job satisfaction along with friendly work environment. |
| Marketing Management | RA 511 | Meaning Importance Nature and functions of Marketing, Core Marketing Concept, Marketing Mix, Selling and Marketing, Meaning and definition of Marketing Environment, Ethical Marketing and Advertising, Meaning and importance of Corporate Social Responsibilities, Market Segmentation, Target Market Selection, and Market Positioning. |
| Business Statistics | RA512 | How to calculate and apply measures of location and dispersion, How to apply discrete and continuous probability distributions to various business problems, Perform Test of Hypothesis as well as calculate confidence interval for a population parameter for single sample and two sample cases, Learn non-parametric test such as the Chi-Square test for Independence as well as Goodness of Fit, Compute and interpret results of Bivariate and Multivariate Regression. |
| Retail Store Operations and Sales | RA521 | Retail Store Management, Meaning and importance of stock control, Types of stock Control, Inventory Budget, Meaning and Process of Stock Take, Importance of Visual Merchandise, Standards and guidelines, Effective relationship with vendors. |
| Process Compliance Safety & Security | RA522 | Importance of Store Audits and ways to conduct store audits, Legal aspects for store environments, Importance of IT in Retail, Importance of reporting Health and safety issues, Threat to workers and workplace, Guidelines and policies for keeping the workplace safe, Establishing security measures. |
| Retail Environment | RA612 | Understand what Retail environment means to business executives, Explain the central role of retail in industrialized societies, Identify the key stakeholders and the roles/responsibilities of retail towards these stakeholders, Develop high-level retail marketing strategy, Understand the impact of retailing on the economy. |
| Corporate Ethics & Social Responsibilities | RA611 | Understanding the concepts of Ethics, Sources and Elements of Business Ethics, CSR and its evolution into a discipline, Emerging Trends in Project Management, Project Appraisal Methods, Understanding Financial Appraisal, Time Value of Money. |
| People process and profitability Management | RA524 | Learning about Financial Services in Retail Sector, Store Administration and Budget, Understanding cost control, Calculate Inventory and Capital Expenditure, Store performance and evaluation, Learn to achieve the budgeted financial goals for the business. |
Lab Guidelines
Computer Science Lab Rules:
- Food and drinks are not allowed in the lab. Chewing gum, eating, drinking, smoking, littering are prohibited inside the computer laboratory.
- Be prepared to show your College ID card if requested. You can be asked to leave the lab if you cannot provide this ID.
- No one is allowed to alter or delete configuration settings of any computer laboratory equipment. Tampering, deleting or modifying CMOS/BIOS settings, IP Configuration, system parameters, or system files stored in the hard disk are strictly prohibited.
- Chairs should always be pushed back in close to the desks.
- Ensure that no trash is left behind.
- Turn-off computer units and arrange the computer peripherals (mouse, keyboard and headset) after use.
- Treat the equipment as if it were your own; be nice to it.
- Use your common sense.
Achievements
| Sr No | Session | Activity Report |
|---|---|---|
| 1 | 2023-24 | Appreciation & stipend Report 2023 |
| 2 | 2022-23 | Placements 2023 |
| 3 | 2022-23 | Appreciation letter 2022 |
| 4 | 2021-22 | Campus Placements 2022 |
| 5 | 2021-22 | Campus Placements Report 2021 |
| 6 | 2021-22 | Students Performance Report 2021 |
| S.No. | Session | Meeting/Activity |
|---|---|---|
| 1 | 2018-19 | Swachhata Abhiyan |
| 2 | 2018-19 | Industrial Visit Dharamshala |
| 3 | 2018-19 | Intra Class Activity |
| 4 | 2018-19 | Guest Lecture |
| 5 | 2018-19 | Guest Lecture |
| 6 | 2018-19 | Guest Lecture |
| 7 | 2019-20 | Intra Class Activity |
| 8 | 2023-24 | Report on Swachhata Abhiyan |
| 9 | 2023-24 | Cleanliness Drive by Retail Management on October 14th, 2023 एक कदम स्वच्छता की ओर |
| 10 | 2023-24 | Industrial Visit Cantabill |
| 11 | 2023-24 | Campus Placement Drive |
| 12 | 2024-25 | Freshers Day Report of B.Voc Retail Management 2024-25 |
| 13 | 2024-25 | Alumni Interaction Report |
| 14 | 2024-25 | Guest Lecture |
| 15 | 2024-25 | Guest Lecture |
| 16 | 2024-25 | Report on Teacher's Day Celebration |
| 17 | 2024-25 | Campus Placement Drive (Quick Look on events, students during interview in front of officials of RBL (Reliance Brand Limited).) |
| 18 | 2024-25 | Campus Placement Drive Quick Look on events, students during interview in front of officials of Smart shopping Pvt ltd. |
Collaborations
| S.No. | Name of the Company |
|---|---|
| 1 | Max Fashion |
| 2 | Kapsons |
| 3 | LOI Interns Reliance Jio Mart |
| 4 | Interns Reliance Digital |
| 5 | Kapil Agencies |